The market for AI in Media and Entertainment is expected to reach USD 13.6 billion by 2022, with an estimated value of USD 10.4 billion in 2021. By 2032, the market is projected to generate USD 132.16 billion, with a CAGR of 26% over the five-year forecast period from 2022 to 2032. The market's expansion can be ascribed to rising online content consumption and a growing number of emerging nations having access to the internet.

Growing applications in the sales and marketing sector are also a significant driver boosting the sector. Additionally, the use of AI in Media & Entertainment for sports automatic productions and personification is projected to present considerable prospects for industry growth during the projection period.

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Key Takeaways from the Market Study

  • By solution, AI in media & entertainment services to capture 59.2% revenue in 2022
  • By application, sales & marketing segment to accumulate a revenue share of 21.7%
  • The North American market is expected to secure US$ 65 Billion while expanding at a CAGR of 24.2%
  • Asia Pacific to record a CAGR of 26.8% during the forecast period ranging from 2022-2032
  • Global AI in media & entertainment market worth to expand 10x from 2022 to 2032

Competitive Landscape 

Key players in the global AI in Media & Entertainment market include Amazon Web Services, Inc., EMG, Gearhouse South Africa Pty. Ltd., Gravity Media, GrayMeta, International Business Machines Corp., LMG, LLC, Matchroom Sport Ltd., Production Resource Group, L.L.C., Synthesia Ltd., TAIT, Valossa Labs Ltd., Veritone, Inc., Pixellot, PlaySight Interactive Ltd., AISportsWatch GmbH, Spiideo, Sport way AB, EVS Broadcast Equipment S.A., Hudl, Move.ai, AutomaticTV, among others. Some of the recent developments among the players are:

  • In May 2022, Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company, announced the general availability of Amazon Elastic Compute Cloud (Amazon EC2) C7g instances, the next generation of compute-optimized instances powered by AWS-designed Graviton3 processors.
  • In May 2022, Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced it has entered into a definitive agreement to acquire Gravity R&D, a leading personalization technology company founded in data science.

Key Segments Covered in the AI in Media & Entertainment Industry Survey

AI in Media & Entertainment Market by Solution:

  • AI in Media & Entertainment Hardware/Equipment
  • AI in Media & Entertainment AI in Media & Entertainment Services

AI in Media & Entertainment Market by Application:

  • AI in Media & Entertainment in Fake Story Detection
  • AI in Media & Entertainment in Plagiarism Detection
  • AI in Media & Entertainment in Personalization
  • AI in Media & Entertainment in Production Planning & Management
  • AI in Media & Entertainment in Sales & Marketing
  • AI in Media & Entertainment in Talent Identification
  • AI in Media & Entertainment in Content Capture
  • AI in Media & Entertainment in Sports Automatic Productions

AI in Media & Entertainment Market by Region:

  • North America AI in Media & Entertainment Market
  • Latin America AI in Media & Entertainment Market
  • Europe AI in Media & Entertainment Market
  • Asia Pacific AI in Media & Entertainment Market
  • Middle East & Africa AI in Media & Entertainment Market