The Immune Health Supplements Market is segmented by Type (Vitamins & Minerals, Herbal/Botanical Extracts, Amino Acids, Probiotics, Omega-3 Fatty Acids), Source (Animal-Based, Plant-Based), Form (Soft Gels, Tablets, Powder, Liquid), and Region (North America, Europe, Asia-Pacific, and the Rest of the World).

What are immune health supplements?

Immune health supplements are vital for the management of several chronic conditions such as malabsorption, diabetes, constipation, obesity, and indigestion. It also helps to improve appetite and food intake, maintain a healthy lifestyle, lower the risk of nutrient deficiencies, and other health conditions.

Market Dynamics

The growth of immune health supplements is majorly propelled by consumer know-how regarding their daily health issues, coupled with a rise in the popularity of wellness trends. Also, the preference for personalized nutrition is one of the key market trends, which is likely to boost the market growth. The trend for personalized nutrition is rising, mainly among individuals with gut-related medical conditions, where generic treatment is not effective. The launch of various immune health supplement products is anticipated to bolster the industry growth during the forecast period.

Regional Trends

Asia-Pacific is expected to remain the largest market and is estimated to witness the fastest CAGR of nearly 12.5% during the forecast period. This is mainly attributed to favorable government initiatives and the increasing prevalence of various chronic diseases such as diabetes, GI tract infections, etc. Also, rising purchasing power has eventually boosted the growth of the health supplement industry, which further proliferates regional growth. North America is also likely to offer favorable growth opportunities and it holds a revenue share of more than 37% in 2021.

Custom Research: Stratview research offers custom research services across the sectors. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and others, please send your inquiry to sales@stratviewresearch.com.