In today’s times, it’s essential to have a website to improve your sales and grow your business. If you are planning to get an eCommerce website for your business. Here are the 8 tips we suggest as a Website designing company in Delhi. These tips will help you boost your sales on the website as well.
Let’s get started…
- Focus on website speed & performance:
eCommerce Website speed and performance are crucial aspects of the site, and it’s a sign of an optimized and successful website. The lightweight elements and optimized visuals are one of the ways to improve speed and performance.
Along with this, to deliver a seamless experience to the users always, you need to thoroughly maintain your website. For this, you need to test your website speed and if the test results are not as expected, you must find the elements affecting the website’s performance.
You must know, users nowadays don’t wait for more than 3 seconds on a website to load. If your site takes more time then there are chances they bounce back to your competitor’s site.
- Mobile-friendly website:
According to multiple reports on the internet, more than 50% of the traffic is from smartphone users. So it’s necessary for you to deliver the best experience to mobile users. Also, in these times of social media, you can generate potential leads from there to your site. Thus, it becomes necessary to have a mobile-friendly website.
To get your website ranked on the result page, you need to have a mobile-friendly website. The algorithm will consider your website to be ranked only when it’s compatible with different users. Hence, focus on improving the experience for mobile users and boosting your sales.
- Quality content with the right keywords:
While you build an eCommerce website, it’s necessary to look into the web copy you write. The tone is everything. It should be confident, trustworthy, and honest. You should describe the products you have and make them engaging.
Coming to the technical aspect of the web copy, it should be bound with appropriate keywords (short-tail and long-tail keywords). Along with this, you must focus on placing strong CTAs in the content, which will help you get potential leads.
Visuals are also an important part of the website. They help grab attention, enhance the storytelling aspect, and engage the audience. You can create stylish banners, which will promise the visitors, you can also make use of different and trendy visuals such as typography visuals, vectors, and even actual images.
- Use short forms on the website:
When everything in the world is moving rapidly, why is your form so time-consuming? It annoys the user to fill a completely detailed form, which asks for things that aren’t necessary. So one way to do this is to cut down the crap and include only those fields, which add value.
You can go with full name, address, and zip code. Instead of using a captcha, you can stick to using the “not a robot” button. You can remove it if it’s not crucial. To check whether your form on the site is user-friendly or not. You can use the A/B testing method to do so.