Display technology has improved by leaps and bounds in the last few years. Each new innovation promises better colour depth, blackness levels, resolution, refresh rate, and curvature. Curved display devices are gaining tremendous traction in such a business landscape. The 4K, and HDR technologies are being used to enhance the viewing experience. These devices also offer a greater field of view, higher eye comfort, decreased distortion, immersive experience, and enhanced gaming experience. Moreover, their flexibility, durability, portability, thinness, and lightweight are attracting consumer interest. The increasing purchasing power across economies has further amplified the demand for intelligent TVs with high refresh rates, user-friendly interfaces, and intuitive smart features. The technological advancements, decreasing product prices, and digitalisation of the broadcasting industry at scale are simulating notable global curved display devices market growth.
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Paced Adoption of OLED Technology to Build Strong Growth Momentum for Curved Display Devices Market
Smartphone and television users today are increasingly demanding a better viewing experience. In addition, supporting government investments in OLED lighting research is promoting the adoption of OLED technology. Cutting-edge AMOLED displays are also being used in AR/VR headsets. Besides, OLED sales are also increasing due to the construction of new OLED panel manufacturing facilities and the high demand for affordable and energy-efficient OLED lighting solutions. In addition, the sales of displays and large screen backlights are increasing, which thereby creates novel growth possibilities. These factors are collectively prolonging the growth of the global curved display devices market in the forecast period.
Increasing Demand for Smart TVs to Unlock Significant Revenue Opportunities in Global Curved Display Devices Market
Of late, a significant upsurge in the popularity of smart TVs is being witnessed. The key contributing factor to this trend is the rising demand for video-on-demand (VOD) services. Modern viewers are growing a propensity for content tailored to their specific choices and taste. To cater to such demands, VOD service providers are developing robust infrastructure to stream high-definition content. This is supported by paced innovation in display technology and faster network speeds. To this end, the growing number of video-on-demand service subscribers is likely to propel the need for smart TVs. These factors are facilitating the expansion of the global curved display devices market.
Rising Sales of Consumer Electronics to Establish Asia Pacific’s Leadership in Curved Display Devices Market
Increasing disposable income rates, paced demand for consumer electronics, and a high concentration of notable market stakeholders are enabling robust growth of the curved display devices market in Asia Pacific. Many regional governments are creating manufacturing-friendly regulations to attract global players and set up their manufacturing units in the region. Besides, the demand for portable and lightweight electronic gadgets is increasing rapidly. Finally, the sales of smartphones and other cutting-edge display technologies such as 3D displays, and Augmented Reality (AR) are also burgeoning in Asia Pacific.
Prominent Market Entities
The most competitive players in the global curved display devices market include Panasonic Corporation, Samsung Electronics Co., Ltd, Toshiba Corporation, Acer Inc., Sony Corporation, LG Display Co., Royole Corporation, TP Vision, TCL Corporation, Motorola Inc., BOE Technology Group Co., Ltd, Changhong, Dell, and HP.
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