Market Insight

Market Research Future (MRFR) anticipates that the bidets market will be worth close to USD 47.5 Billion by 2032. Between 2023 and 2032 (analysis period), the global market shall thrive at a rate of 6.00%, adds Market Research Future.

Key Boosters & Top Impediments

The bidets market outlook has grown relentlessly over the years, backed by the stunning expansion of the construction industry, especially in emerging regions. In these regions, residential as well as commercial construction activities have surged rapidly, given the rise in people’s disposable incomes coupled with the rising government expenditure for upgradation of the existing infrastructure. In recent years, wall mounted bidets have garnered a lot of attention, particularly in commercial spots like malls and hotels. Meanwhile, electronic bidets with appealing characteristics such as adjustable temperature, water pressure, and air dry have sparked the interest of several end-users in the bidets market.

The emerging trend of smart toilets in various countries should be an attractive opportunity for major vendors in the following years. Such toilets come along with built-in smart virtual assistant systems that let consumers have a smoother experience. On top of this, smart toilets facilitate use of mobile apps, allowing the users to have their own preferences, including customized ambiance, cleansing pressure, along with temperature.

Massive disposable incomes of consumers and their willingness to expend on hygiene & health items in France, the US, Germany, and many others should augment business growth as well. The surge in government efforts and funds for constructing smart public toilets, especially in rural locations across Asia Pacific will bolster the sales of bidets in the ensuing years.

Important Players

Omigo (US), Kohler Co. (US), Alpha Bidet (US), Big John Products, Inc. (US), Bio Bidet (US), Tushy Inc. (US), Toto Ltd. (Japan), 2GoProducts, LLC. (US), Brondell Inc. (US), and Genie Bidet (US) have been listed in the MRFR study as the most important key bidets market players.

Market Segmentation

Types are ceramic bidets [wall mounted as well as floor mounted] coupled with handheld bidets, toilet seat bidets, portable bidets, over the rim bidets, and others.

Categories are manual as well as electronic. Electronic category should exhibit highest growth rate in the years to come, in view of emergence of a higher number of easy-to-use features. Additionally, advances in the electronics industry paves the way for launch of power & energy saving products, further boosting sales.

Industry end-users covered in the research study are commercial along with residential. The biggest portion of the worldwide bidets market share belongs to the residential segment, which will continue to flourish at a decent pace between 2023 and 2032.

The top distribution channels are store-based and non-store-based.

Regional Analysis

Europe is a highly profitable market and will be soaring at a steady pace in the next several years, thanks to bidet’ rising popularity as a crucial bathroom fitting in households as well as hotels. Rising preference for convenient bidets among the mushrooming geriatric population requiring easier cleaning will also elevate the market position. Additionally, the surging focus on preventing urinary tract infections combined with the easy installation property and lower rates of bidets act in favor of the regional market. High urbanization rate, increasing spending on luxurious accessories, particularly in premium hotels and consumers’ high purchasing power add considerably to the market worth in the region.

The Asia Pacific market is quite attractive, given the rising spending prowess of the people in China, India, and numerous other nations in all of South East Asia. Soaring knowledge regarding personal hygiene and also pertaining to the advantages of using bidets enhance the market share in Asia Pacific. The blossoming population of disabled and obese consumers within the region helps foster the product demand. The dramatic growth of the corporate sector, prevalence of hectic lifestyles among IT workers and the burgeoning employee workforce are compelling organizations to install smart toilets, which results in higher adoption of bidets.

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