Internet survey from https://anketolog.ru/ has certain advantages. Let's look at them in more detail. The advantages of surveying in the Internet environment are as follows.

1. Low costs. With online surveys, there are no costs for postal transfers, telephone conversations, replication of questionnaires and wages for field researchers. There is no need to spend a lot of time searching for respondents, since everything happens automatically. The main costs are associated with providing technical conditions for conducting the survey: server maintenance and operation, payment for provider services, programmer labor, etc. Almost all of these costs are one-time, and the cost of recruiting additional respondents is virtually zero, so the cost benefits of an Internet survey are best realized with large samples.

2. Greater efficiency. Information is transmitted over computer networks almost at the speed of light (theoretically, this should be the case, but in reality, information is delayed in Network nodes). There is no need to wait long for questionnaires to be delivered, as when using traditional mail, or to search for respondents, as when surveying on the street or at a place of residence. Compared to conventional surveys, the duration of the survey is reduced significantly.

In addition, with online surveys, responses are automatically recorded in writing and questionnaires are processed automatically. Since it usually takes quite a long time to enter completed questionnaires into a computer, this also reduces the duration of the survey.

The Internet is also very convenient to use for quick and effective piloting of questionnaires and surveys. You can effectively carry out operational control while filling out the questionnaire. At the same time, if serious errors are found in the questionnaire, it is possible to change the questions directly during the study.

3. Global (international) coverage. Sample size has very little impact on research costs, and surveys within and outside a country can be conducted with equal speed and cost. If you use English as the language of the questionnaire, you can interview people in many countries around the world with the same efficiency and low cost. Online surveys provide the widest geographic coverage of respondents of any method.

4. Reachability of respondents. Internet surveys can be used for such “elusive” respondents as teenagers, bachelors, very wealthy and highly educated consumers, and even problematic social groups: drug addicts, AIDS patients, sexual minorities, prostitutes.

5. Possibility of forming “targeted” samples. Due to time savings, convenient search for respondents and additional properties, the Internet makes it quite easy to form highly specialized, “targeted” samples for conducting marketing research. To do this, it is necessary to place invitations to participate in the survey on special thematic forums and websites.

6. Ease of communication. Online surveys are very convenient for respondents. They are in a familiar and familiar environment, there is no need to go anywhere, and there is no psychological discomfort associated with the presence of the interviewer. The respondent himself chooses the time to fill out the questionnaire, which improves his motivation.

7. Reliability of results. Online surveys are highly anonymous, which encourages respondents to be open and sincere in their answers and reduces the level of socially desirable answers. Therefore, this method is advisable to use for collecting information on personal and sensitive issues. On the Internet, people are often ready to discuss topics that are closed to the public: sex issues, adultery, financial issues, certain diseases, etc.

The quality of the information received is also improved by ensuring strict logic for conducting the survey and better control of respondents’ responses. In the created online questionnaires, it is easier to use security questions that will make it impossible to enter contradictory or meaningless answers, and this will relieve the researcher from the need to check and edit data. There are no “non-responses”: until the respondent selects an answer, he cannot move on to the next question. It is also convenient to use “filter questions”. When using printed questionnaires, not all respondents answer additional questions, even if they meet the requirements of the “filter question,” because they are lazy and want to save time. With online surveys, they simply do not know that these questions are not filled out for other respondents. Besides,

It should be noted that during Internet surveys there is practically no influence of the “field” researcher, and this significantly reduces the number of distortions in respondents’ answers.

8. High visibility. In online surveys, respondents can be shown demonstration materials in the form of music, graphics, or video, such as test commercials or mock-ups of products that do not yet exist. After the demonstration, consumers' opinions regarding the information received are studied.

Great opportunities are provided by the use of multimedia and hypertext elements. Thus, for better perception, audio or video questionnaires are sometimes used.